Brand Experience

I've always said that a "Brand Experience" with a customer is incredibly important. Here are a couple of reasons why, from McKerns.

A brand is a name of a product or business that seeks to differentiate itself from its competitors based upon its uniqueness. It often is associated with a logo, tagline, color and graphic elements, but it is much more than that.

It is the customer experience associated with the brand, and it is the value gained by associating with the brand. That value can be both actual and perceived. This can be helped by advertising and the media—you create associations and expectations based upon the brand. The brand delivers on those expectations and therefore becomes memorable and recognizable." Read More